Carpe Diem” (seize the day) is both a personal motto of the founder, David Frances McGrath and the inspiration for our company’s line of products.
The city series is about capturing the experience, living in the moment and making the most of what life has to offer.
During David’s college years, he cycled competitively in the USCF and was hooked on both the thrill of pushing his limits and the benefits of exercise achieved through cycling.
Over the last several years, he has enjoyed an occupation which provided the opportunity to travel world-wide. While visiting a number of bike shops in various locales, he could not find jerseys that showcased the city itself, only apparel that portrayed the same advertisements and endorsements.
David decided to design a series of high-caliber jerseys featuring outstanding imagery imprinted on CoolMax® fabric. Through DFrancis.net and other distribution methods, he offers the quality jerseys to cycling enthusiasts who wanted to experience the world’s finest cities (both home and abroad) again.